Media Research Tools

Nielsen
Arbitron
Audit Bureau of Circulations
comScore

Buying & Negotiations

Over 25 years of negotiating experience, one of our best areas of expertise.
We negotiate the client’s budget to maximize the media buys and efficiencies.
Efficiency oriented / Cost effective
We negotiate on a Client not Agency basis
Our negotiations are entirely impartial!
Design and implement (monthly, quarterly or seasonal) media plans based on approved strategies.
Negotiate best available placements/positions, make-goods, added values, sponsorships, etc.
Provide the Client with detailed Media Plans based on cost efficiencies, schedules, special programming and events.
Monitor all buys, invoices, clippings, schedules.
Monthly monitor commitments and investments by media.

Digital Capabilities

Planning & buying of display ads, Search, Rich Media, Mobile and all types of digital media strategy
Relationship with the major Ad Networks serving the market
Post – buys reports
Cost per Click (CPC) and Cost per Thousand (CPM) based buys.
Pay for Performance