22 years of experience in the advertising/media industry.
Expertise in strategy development with a solid and well developed media research.
Started in 1998, while still in college, in Ulises Cadilla & Associates as a Media Buyer/Analyst. In charge of accounts like Gillete, Borden, Duracell, etc.
Moved to Park Advertising & Marketing as Media Planner supervising the Pearle Vision Center, Clorox and Taco Bell accounts. Promoted to Senior Media Planner adding responsibilities in New Business presentations.
Hired in 1995 as Associate Media Director in BBDO. In charge of Banco Santander, SUAGM, Mitsubishi among others. Instrumental in winning the Pepsi account with the developing of a media activity analysis tool that won accolades of the Latin American Marketing Director. Tool was exported to other Latin American countries. Promoted to Media Director in 1997.
In 2000 was hired as VP/Media Director in Lopito, Ileana & Howie. Responsible of overhauling the operation with technology and research/planning disciplines. In charge of accounts such as ATT, GSK, Doral Bank, JetBlue, Burlington Coat Factory, McDonald’s.etc.
Started in June 2012 as General Manager in Media Management & Partners.