With more than 25 years of experience in the Puerto Rico Media Market
Proven expertise in Strategy development, Negotiations and Media Research.
Ms. Hermida started in Young & Rubicam / 1980 / Media Buyer and Planner for the Eastern Airlines account in Puerto Rico and the Caribbean. She moves to Badillo Saatchi & Saatchi in 1984 as Media Director in charged of more than 40 accounts: Banco de Ponce, Telemundo, Mitsubishi, V. Suarez & Co., Plaza Las Américas, Procter & Gamble, Pepsi among others. In 1986 she starts with René de la Cruz a new agency, de la Cruz & Associates, as a VP of Media Services handling accounts such as Oriental Bank, Miller Beer, Méndez & Co., Honda among others In January 1991 she established Media Management & Partners one of the biggest and fastest growing Media Companies in Puerto Rico.